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Home» 3D Technologies»Alive3D Selects AEye’s Apollo for Next-Generation Sports Analytics

Alive3D Selects AEye’s Apollo for Next-Generation Sports Analytics

Dr. Shibu John Fri Aug 2026 3D Technologies, 3D Visualisation Leave a comment 46 Views

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AEye.Inc a leader in adaptive, high-performance lidar, today announced a partnership with Alive3D, an innovative sports and entertainment technology company. Alive3D is integrating AEye’s Apollo™ lidar as a foundational sensing component within its platform, addressing a longstanding industry challenge: accurately capturing and analyzing live sports in true three dimensions, with the spatial precision of lidar rather than relying solely on cameras. Apollo’s™ software-defined architecture allows sensing performance to be optimized for demanding applications, enabling Alive3D to deliver next-generation 3D spatial sports visualization, precise measurement, and advanced data analytics that would be difficult to achieve with conventional fixed-function sensors. The relationship demonstrates how software-defined perception is uniquely capable of expanding beyond transportation into new, high-growth markets where machines interact with and understand complex real-world environments.

Apollo’s software-defined architecture allows customers to tailor sensing performance for entirely new use cases, making it possible to optimize perception for elite sports without redesigning hardware. Alive3D is deploying the solution with proof-of-concept programs underway in Europe. AEye believes this collaboration highlights the expanding commercial potential of its lidar technology in new, high-growth markets while supporting customers building category-defining solutions.

“This opportunity demonstrates exactly why software-defined lidar matters,” said Matt Fisch, Chairman and CEO of AEye. “Alive3D needed a sensing platform that could be optimized for a demanding application, and Apollo™ delivered. In this instance, we are synchronizing multiple lidar units to cover a vast area simultaneously from different perspectives. As Physical AI expands into new markets, we’re seeing growing demand for perception systems that can adapt to the application rather than forcing the application to adapt to the sensor.”

“We have created a tectonic shift in how sports are captured, analyzed and engaged with,” said Raymie Marchak, Co-Founder and CEO of Alive3D. “AEye’s software-defined lidar lets us shape the sensor around what our platform needs instead of adapting our platform to the sensor. That control at the point of capture makes deterministic real world 3D spatial intelligence possible and forms the foundation for the insight we want to put in the hands of teams, leagues, broadcasters and fans.”

About AEye

AEye offers a suite of unique software-defined lidar solutions that address a wide range of real-world needs including advanced driver-assistance, vehicle autonomy, smart infrastructure, security, defense, and logistics applications. AEye’s flagship product, Apollo™, has been widely recognized for its small form factor and its ability to detect objects at up to one kilometer. In addition to Apollo™, AEye also offers STRATOS™ with the ability to detect objects at up to one-and-a-half kilometers as well as a full-stack solution through its OPTIS™ platform. OPTIS™ provides a complete system that captures a high-resolution 3D image of the world, interprets it, and provides direction to act upon what it sees in real-time.

Source : AEye.Inc

2026-08-07
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Posted by : Dr. Shibu John
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